Ayana Reji2 days ago

Impact of marketing automation in customer service

Today, marketing automation is being widely used by providing tailored and meaningful experiences through consumer segments to improve customer satisfaction and loyalty.

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Ayana Reji4 days ago

How to do Keyword Research for SEO

Keyword research about is the foundation of your online presence. It’s common knowledge that this practice determines your rankings and visibility in the organic search. However, the way keyword research is done has changed over time.

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Ayana Reji1 week ago

How AI is preventing email phishing attacks

An email arrives from a trustworthy source, and it will lead to some fraudulent website asking you to release some confidential information or download a piece of software. According to Network World, 95 percent of enterprise security breaches are a result of phishing attacks.

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Ayana Reji1 week ago

Digital Marketing Tips in 2020

To the digital marketer, change is not only the law of life but the law of success. It isn’t without a keen eye on the future and the thoughtful application of forward-thinking strategies that a marketer can address the rapidly-changing needs of the digitally connected customer and stay on top of digital marketing trends.

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Ayana Reji2 weeks ago

20 Best SEO Tools in 2020

Understanding how a website performs and is optimized for incoming traffic is imperative to achieve top engine rankings and offer a seamless brand experience for customers. However, with so many tools on the market, finding a solution for your distinct use case can be overwhelming.

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Hridya Das2 weeks ago

Relevance of testing in software development

The testing process is an equally integral part of development and planning. Sooner or later, many organizations that develop software have realized that they need to organize a quality assurance management system.

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