Mobile phones have dominated nearly every aspect of modern lives. It has been estimated that by 2021 the number of mobile app downloads will reach 352.9 billion. This is a huge number that showcases the heavy demand for mobile apps. This attracts a large number of investments in the mobile app industry by businesses of all sizes. From enterprises to startup owners, all are investing their hard-earned money into this trending technology. It has been expected through research that by the year 2021, mobile app market revenue will reach $131 billion.
A smart entrepreneur is planning to reap the maximum benefits from this industry next year. If you're one of them, let me tell you it's time to buckle up your belt. To outshine the rivals, you need to have a steady and robust strategy. The mobile app that worked successfully in 2019 might not possess the same potential to shine in 2020. Hence, working according to the trending technologies on your mobile app development is the greatest need of this time. Below we are going to mention some of the best mobile commerce trends in 2020 to rule the entire industry.
Online shopping through mobile apps will rise in a huge demand
Mobile commerce in the e-commerce industry will keep on growing with each passing day enormously. Reports show that the rate of mobile commerce on this Black Friday and Cyber Monday has broken all records. Mobile commerce was table business was answerable for 66% of offers during Black Friday/Cyber Monday. With the expanded utilization of mobile applications, the online mobile shopping rate will continue growing. Not just B2C, B2B mobile e-commerce is likewise getting greater and the industry is required to 1.1 trillion out of 2020
Increased buying rate through Social Media Apps
Social commerce is the process of directly selling products using social media platforms such as Facebook, Instagram, Twitter, etc. With the happening to Instagram Shopping Posts in 2018, the entire social business opportunity all of a sudden appears to be increasingly rewarding. As indicated by studies, 51% of twenty to thirty-year-olds are bound to purchase items through social media. The social business pattern will get a move on and sway the whole versatile trade section in the coming years, without a doubt.
Faster checkouts for increased conversions
Simple checkout options will continue affecting the change paces of e-commerce sites and mobile applications. Single-click checkout and payment improve the client's purchasing experience, which leads to increased sales rates. A mobile website or application with easy checkout payments will end up in more buying ratios.
Advanced Mobile Pages
Customer experience is everything in the digital world. Users have a dwindling attention span and are quite impatient. The changing consumer behavior will give way to the growth of fast-loading mobile apps and websites.40% of users abandon a page that takes more than 3 seconds to load. According to several industry surveys, it has been established that users tend to prefer buying from mobile apps that are quick to load. The slower an app loads, the increased are the chances of abandonment.
Future of Mobile Commerce
Technologies like Artificial Intelligence (AI), Augmented Reality (AR) and Virtual Reality (VR) are the pulse of mobile commerce shape up new shopping experiences for mobile customers. Using AI-powered smart shopping assistants, AR-based virtual shopping stores, and a host of other features, mobile commerce platforms can improve the shopping experience which will lead to more sales.
Live bots incorporated into the versatile business stores have demonstrated to be a distinct advantage with regards to transformations and client administrations. By coordinating live catboats in their applications and online stores, organizations would be seen taking care of business choices, helping purchasers to make buys effectively, decreasing the odds of relinquishment.
Impact of Omnichannel strategies
Omnichannel strategies involve providing a seamless experience to the customers across different platforms, channels, and networks. For mobile commerce, this means having a cross-platform application and a mobile website. Such strategies will refine and will lead to the creation of a holistic shopping experience in the future. Omnichannel strategies keep customers hooked across multiple platforms, increasing their chances of buying something from a Mobile Commerce store. Turnkey Mobile Commerce solutions enable startups to adopt Omnichannel strategies quickly, which gives them a chance to improve their sales revenues.
The Growth of Voice Search
Like each other industry, voice associates like Alexa, Siri, and Google Assistant will affect mobile commerce in the coming years. Voice search is ending up being an undeniably well-known path for people to perform a look and even purchase something in a hurry utilizing their phones. Voice shopping is relied upon to develop to a degree of $40 billion by 2022, from $2 billion at present. The changing elements and development of voice scans require a change in the customary procedures. Present-day e-Commerce stores and mobile applications would need to implant voice-actuated directions and target voice searches to improve their sales revenues in the future.
Impact of Beacon Technology
Let’s understand beacon technology in simple words. Say for example you have a cosmetic store. There are millions of people with your mobile app on their smartphones. At the time when they will be around your physical store, you can notify your customers. This can happen with beacon technology. It has Bluetooth technology that used wireless transmitters to send signals. It has an amazing future in the retail sector with the integration of the Internet of Things (IoT).
Instant is a Quantified Self mobile app for iOS and Android. It tracks the user's phone/app usage, travel, places, and fitness and sleeps automatically. It puts all this information on a dashboard and gives the user analyzed reports based on the data. It is developed by Emberify, founded by Shashwat Pradhan.Google launched such apps in 2016 under the name of instant apps. There are native apps for the android platform and showcase brilliance through their functionalities. The ability to access this app without download attracts a lot of audiences. Moreover, this feature allows them to be used as a trial version for many apps. The top benefits from these are they are smaller in size, better user experience than regular apps.