Search engine optimization tricks keep changing. After every few years, often, after a few months, Google changes its search algorithms. As a webmaster, you have to keep up with Google’s search technology to stay on the first pages of search engine results. One way to do that is to have the right technological tools to analyze, audit, and monitor the performance of your website. Web pages had unique page titles that properly reflected their content, as well as keyword headings to be better highlight the content of individual pages and that other tags were treated the same accordingly.

Understanding how a website performs and is optimized for incoming traffic is imperative to achieve top engine rankings and offer a seamless brand experience for customers. However, with so many tools on the market, finding a solution for your distinct use case can be overwhelming. Below are some of SEO tools to help you keep your website on the first page of Google search results. Here is the list of 20 best seo tools in 2020.

Ahrefs Backlink Checker

Ahrefs shows you the complete picture of followed vs no-followed links for any target. Backlink anchor text — Analyze anchor texts to see how your competitors optimize their backlink profiles. Use anchor text analysis to detect possible negative SEO attacks on your website.

Yoast SEO

Yoast SEO is a search-optimization plug-in for WordPress. Yoast SEO makes your site meet the highest technical SEO standards. It also gives you the tools to bring your content to the highest standards of SEO and overall readability once you have Yoast SEO installed and configured, your rankings rely on having good content for the right keywords. After you’ve done your keyword research, you’ll have to start optimizing the pages and posts on your sites for the keywords and key phrases you want to rank for.

BeamUsUp

Beam Us Up, is a great SEO crawling software. It is one of the fastest SEO tools that do not waste your time in exporting and analyzing the SEO crawling software. This tool is available for Windows, Mac OSX and Linux. Unlike other crawlers, with no fixed limit for crawling, users can crawl through websites for free.

Bing Webmaster Tools

Bing Webmaster Tools is a free service as part of Microsoft's Bing search engine which allows webmasters to add their websites to the Bing index crawler, see their site's performance in Bing and a lot more. Adding a site to Bing Webmaster Tools is easy. After logging in, enter the URL for your site's home page and click the “Add” button. From there, you'll be directed to a screen to enter basic information and a sitemap URL. Before you can begin maintaining your site and viewing data, the website must be verified

Google Analytics

Google Analytics is a gold mine of data for site owners. It is specially designed to collect as much data as it can from your site. It has various sections and subsections that show various aspects of your site. More time you spend on the Google Analytics dashboard, the more you understand your site performance and help you make decisions based on data.

SERPROBOT

Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a searcher. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query, although the pages may also contain other results such as advertisements. SERPRobot is an advanced analytics tool that allows you to get a detailed graphical report on how your site is performing for every keyword. It does not explicitly charge to get an analytics report

SERPtimizer

Resources Performance for JavaScript, Images and CSS Files. Nearly every website includes resource files such as JavaScript, images, and CSS. SERPtimizer analyzes each of these resources for the needed loading time and size and shows the total results and results for each resource in the performance details.

Pingdom

Pingdom is a global performance and availability monitoring solution for your websites, applications, and servers. With their comprehensive monitoring platform, they help you deliver the best possible web experience to your customers. Works on both HTTP and HTTPs and can include POST data as well as custom headers and looking for a particular string in the HTML of the site. HTTP Custom - Connect Pingdom with scripts on your server and set it up to Alert you in case of issues as well as collect data for reports in Pingdom

Rankwatch Mobile Responsiveness Checker

Rankwatch's mobile responsiveness checker tool offers you a practical and user-friendly test which allows you to test the responsiveness or friendliness of your domain

Google Adwords Keyword Planner

Keyword Planner is a tool that provides keyword ideas and traffic estimates to help you build a Search Network campaign. Search for keyword and ad groups ideas based on terms that describe your product or service, your website, or a product category related to what you're advertising. Next, log in to your Google Adwords account. Click on the wrench icon in the toolbar at the top of the page. Then, choose “Keyword Planner”: You'll see with two different tools within the Keyword Planner: “Find New Keywords” and “Get metrics and forecasts for your keywords

Copyscape

Copyscape is an online plagiarism detection service that checks whether similar text content appears elsewhere on the web. It was launched in 2004 by Indigo Stream Technologies, Ltd.

SEO SpyGlass

With SEO SpyGlass, you can easily handle one of the major SEO tasks — backlink research. Over the years, the software has been enhanced with breakthrough functionality to provide you with most complete and accurate link profiles of both your site and your competitors' sites

Panguin SEO Tool

A free SEO tool to help you investigate whether you've been impacted by Google's algorithm updates. They do not see, collect, hold, or in any way interfere with your Google Analytics data. The whole process is completed using OAuth 2.0 - safe and secure. Google Penguin aims to remove sites from the search results that have been trying to game Google by buying or otherwise “unnaturally acquiring” links to their website. It does that by basically applying a negative value to specific links. So if you have certain links, your rankings will become lower, not higher

SEMRush

SEMRush is a tool that is specific to finding profitable keywords. We're living in a time now when SEO, is at the forefront of a successful blog. SEMRush is a program many new and older bloggers are using to optimize their sites, create the content their audience wants and create a better experience for their visitors. SEMrush is an SEO tool that does your keyword research, tracks the keyword strategy used by your competition, and runs an SEO audit of your blog, looks for back linking opportunities and lots more. SEMrush is trusted by internet marketers all over the world. It is also used by several businesses, big and small.

Google Search Console

Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results. Confirm that Google can find and crawl your site. Fix indexing problems and request re-indexing of new or updated contentIt offers data and configuration control for your website as well as a variety of visitor metrics. Search Console gives you direct insight from Google as to how the search engine sees your website. The Performance report in Search Console helps businesses track the organic search traffic and appearance of a website or app

KWFinder: SEO Keyword Tool

An SEO Keyword Tool like KWFinder helps you find long-tail keywords that have a lower level of competition. The experts use this SEO tool to find the best keywords and run analysis reports on backlinks and SERP (Search Engine Results Page). Their Rank Tracker tool helps you easily determine your ranking while tracking your improvement based on one key metric. Plus, if that’s not enough, you’ll get a ton of new keyword ideas to help you rank your website even higher.

Google Tag Manager

Google Tag Manager (GTM) is a free SEO tool that adds versatility to Google Analytics, while allowing you to manage and implement tags (tracking code or snippets of code) on your website or mobile app. Tag Manager works for a variety of functions, such as generating heat maps, scroll tracking, conducting surveys, monitoring form submissions, remarketing or tracking how people arrive at your site. It can also track activities like downloads or shopping cart abandonment.

Woorank

Woorank is a website review tool and SEO checker that analyses on-page and off-page SEO to rank better for search. It provides an actionable checklist that gives your team the insights it needs to fix performance issues and increase search rankings.

Moz Pro - Moz

Successful SEO takes time, especially when you have to use multiple products to get the job done. Save time and streamline your workflow with the complete Moz Pro toolset. They break down the data so you can focus on adapting strategy for results.

Ubersuggest

Ubersuggest is an awesome free tool which can find 100s of new long tail keywords in a few minutes. It aggregates data from Google Suggest which provides keyword ideas similar and related to your searches on Google. It works on the same principle like few other keyword research tools, even the paid ones. Ubersuggest uses your Entered Keyword, put it into Google Search (through API), adds combinations of prefixes and suffixes from the search dictionary and shows the result



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